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ENTREPRENEURSHIP & BUSINESS MANAGEMENT |
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Entrepreneurial Skills
The Entrepreneurial skills course was been designed to give the student a thorough grounding in the essentials of business and to ensure that he will display a knowledge of the aspects of management and are able to manage his / her own small business with confidence.
Course Outcomes: - Understand the free enterprise system
- Recognize the opportunities open to entrepreneurs within the free enterprise system
- Manage staff
- Motivate staff
- Market their product or service to a target market
- Keep books up to trial balance
- Manage the financial function of a small company
- Set up their own small business successfully
- Run their own small business successfully
Course Outline: - Entrepreneurship
- Concept
- Characteristics
- Importance of Small and Medium Businesses
- Small business difficulties
- Business opportunities
- Source of business ideas
- Opportunities
- Creativity and Innovation
- Market entry possibilities
- Evaluation opportunities
- Business Management
- Elements of Management
- Practical element implementation
- Management styles
- Marketing
- Concept
- Elements of Marketing
- Market Viability
- Product and service assessment and presentations
- Customer service
- Financial Aspects
- Introductory concepts
- Advanced concepts
- Budgets
- Financial Viability
- Legal Matters
- Forms of enterprises
- Legal requirements of a business
- Branding
- Patents
- Tax implications
- Contracts
- Insurance
- •Business plan
- Development
- Viability studies
- Practical application
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Programs